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0 The award-winning digital media consultancy Infinitize and The Lippin Group have announced the launch of Vendetta! A new publishing-as-a-service gaming division forged to equip indie studios and creators with the marketing firepower needed to compete with industry giants.
The Power Duo For Indie Devs
With a focus on indie studios developing games with strong fan appeal, Vendetta offers a publishing-as-a-service approach. This division actively supports their clients with strategy, social, lifecycle marketing, product forecasting, fan-activation campaigns, and event planning. As a result, this helps studios to punch above their weight in a crowded, fast-moving marketplace.
Vendetta‘s team draws on experience from publishers like Devolver Digital and Good Shepherd Entertainment. Their background also includes fan-powered events such as DreamHack and SXSW Gaming. This indie game knowledge blends deep with Infinitize’s proven fandom-first model, which has already powered K-pop idols, anime launches, and award-winning entertainment campaigns around the world.
Finally, in order to further their mission to level the playing field, Vendetta is also rolling out a weekly spotlight series called “Settle The Score”. For this new spotlight series indie developers can submit their games for chance to be featured and reach new audiences. That’s it. No strings attached. Find out more on the Vendetta website.
Jenny Zha, CEO of Infinitize states that: ‘Gaming has always been the frontline of fandom—where communities fight for what they love and shape culture from the ground up. The future of gaming doesn’t belong to the biggest studios—it belongs to the boldest ones. At Infinitize, we’ve seen first hand how fandom fuels revolutions. Vendetta is our way of backing the rebels: the indie devs with vision, grit, and a game worth fighting for.’
How do you think this will change the indie gaming scene? Let me know down below!
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