iFi Audio has been at it again; this time the British company has targeted the world of compact and portable lossless Bluetooth audio transmitters. Coincidentally, arriving just in time for the new iPhone launches.
The UP Play and the UP Play Max are made to upgrade the audio capabilities of any device; and feature a range of codecs made to enhance music, gaming and productivity.
Apple finally gets a taste of what hi-res sounds like!
While the UP Play and UP Play Max enhance Android devices, the experience on iOS devices is touted as “transformative.” The UP Play triples the level of detail in audio sent from Apple devices by services such as Apple Music, Spotify Lossless, Qobuz, and others, while the UP Play Max quadruples it. So if you are investing in the newest iPhone, don’t be limited by Apple’s ageing AAC codec and unlock a new world of Bluetooth performance!
Featuring a built-in microphone, Qualcomm cVc noise suppression technology means you can take crystal-clear phone calls and chat in-game for total immersion.
Key Features of the UP Play and UP Play Max include:
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Transmits Hi-Res Bluetooth: Instantly upgrades Bluetooth listening from any source device
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Wide Range of Codecs: Enhances quality and compatibility, especially for iOS devices
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Maximise Wireless Listening: Get the best performance from your aptX Lossless-compatible Bluetooth DAC
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Auracast Compatible: Broadcast via Bluetooth to an unlimited number of compatible devices
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Dual Headphone Pairing: Connect two pairs of headphones/earbuds to listen together
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Low-Latency Mode for Gaming: Reduces audio delay for lag-free gaming and TV
Finally, with the help of Ifi, maybe Apple will catch up on an area that it has been falling short on for several years!
With a RRP of £59 for the UP Play and £89 for the UP Play Max, I, for one, can’t wait to hear the difference!
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