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0 The LEGO Group has recently launched a new app: LEGO Play. This new creative app replaces the previous LEGO Life app which was launched in 2017. With a target audience of 6-14 this app is centred around embracing and encouraging creativity.
The building blocks of childhood
Fun in Moderation
Internet Safety is a big issue amongst parents, myself included. So you’ll be glad to read that all personalisation features in this app take into account user safety. Every user will remain anonymous as no personal information is shared. Alongside having to be involved during the sign up process LEGO Play also uses Verified Parental Consent. This ensures parents have full visibility on which activities their child can access. Those aren’t the only safety features. The app will also have a dedicated moderation team to ensure LEGO Play is a friendly, inclusive and positive environment. Something I was really happy to read as whilst this is not a social media app, there are definitely elements within it. And we all know how toxic social media can be.
“At the LEGO Group we want to produce digital experiences where children can safely play, be creative and have fun,” said Anna Rafferty, SVP of Digital Consumer Engagement at the LEGO Group. “We hope the LEGO Play app will become a key destination for kids to explore their creativity, find inspiration and share their builds with other kids.”
LEGO Play is currently available in 76 countries and 25 languages across the Google Play app store and the Apple App store.
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