Looking for a new fit that lets every one know you are the very best? Drip befitting a champion trainer? Look no further than the Pokémon x JimmyPaul by Difuzed line.
I Choose All Of It.
Pokémon is celebrating it’s 30th anniversary and with that comes a whole heap of new collabs and merch lines. Amsterdam-based designer JimmyPaul is no different! Having recently presented his high fashion collection ‘ROAM’ at London Fashion Week, this collab has evolved from the runway to a ready to wear Pokémon line.
The Pokémon x JimmyPaul by Difuzed collection is rooted in childhood nostalgia and the designer’s lifelong love of Pokémon. Which shines through the designs as each piece features iconic Pokémon originally discovered in the Kanto region. You know all your childhood icons such as Pikachu, Gengar, Electabuzz, MewTwo and Mew. Let’s take a look at some of the collection highlights sent over to us.
A Fashion Evolution Line
“Growing up, Pokémon shaped my imagination. I dreamed of becoming a Pokémon Trainer; my favourites being Fairy-type, and creating my own universe,” says JimmyPaul. “This collaboration feels like bringing those childhood dreams to life.”
Mathieu Galante, Senior Director of Licensing for The Pokémon Company International, adds, “We’re delighted to have launched this collaboration with JimmyPaul. Following its London Fashion Week debut, the response from Trainers has been fantastic. Jimmy’s bold creativity, paired with Pokémon’s sense of fun and adventure, has really brought this partnership to life for Trainers everywhere.”
CEO of Difuzed Gilbert El Kalaani adds, “This collaboration is a clear example of how fashion, fandom, and culture can meet with authenticity. As a long-term partner of Pokémon, our role at Difuzed is to represent what the brand has meant to fans for 30 years and to celebrate that legacy on a global fashion stage, while helping creative visionaries like JimmyPaul translate those worlds into bold, modern expressions that resonate with fans in the real world.”
The collections is exclusively available now via the Pokémon Center. Get yours whilst stocks last!
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