EA Sports FC is set to become the successor to the Fifa series. Fifa 23 is officially the final title with EA. The series dates back to 1994.
EA Sports It's Still In The Game
EA wasted little time in announcing EA Sports FC last month. This week they have announced a branding deal with the Spanish La Liga. Huge Branding Deal
The new deal with La Liga includes title naming rights and will transform La Liga. In a press release, EA stated
Starting in the 2023/2024 season, the partnership between EA SPORTS FC™ and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all logos, graphics, fonts and other visual elements, while also delivering new in-game integration, broadcast highlights, and joint commitments to supp...